Live streaming e-commerce
Last update time:2026-07-06 15:34:25 · Referenced8times
This set of courses comprehensively and systematically explains the relevant knowledge of live streaming e-commerce. Taking the overall operation process of live streaming e-commerce as a clue, this paper describes the operation mode of the live streaming e-commerce team, sorts out the main links, platform selection and main personnel division of labor of live streaming e-commerce, and quickly has an overall understanding of the preparation, team, implementation and improvement of live streaming e-commerce. The course consists of 7 chapters, mainly introducing the overview of live e-commerce, the selection of live e-commerce platforms, the selection and pricing of live streaming e-commerce, the creation of live e-commerce anchors, the construction of live e-commerce scenarios, the implementation of live e-commerce, and the analysis of live broadcast effects. The course content is easy to understand, clearly structured and easy to learn. Courses are accompanied by quiz questions to help consolidate and strengthen the memorization of knowledge points. This course can be used as an auxiliary teaching content for e-commerce and online marketing related professional courses, and is also suitable for learning and reference from e-commerce and network marketing staff.
Free
Chapter 1 Overview of live-stream e-commerce
1-1 Basic Understanding of Live E-commerce
1-2 The Current State and Trends of Live Stream E-Commerce
1-3 Understanding Jobs in Live E-commerce
1-4 Understanding Live Streaming Marketing Rules
Chapter 2 Choosing a live streaming e-commerce platform
2-1 Introduction to Common Live-Streaming E-commerce Platforms
2-2 直播电商平台账号开通
Chapter 3 Live Streaming Product Selection and Pricing
3-1 Choosing products for live streaming e-commerce
3-2 Live streaming e-commerce product pricing
Chapter 4 Building a live streaming e-commerce host
4-1 Types of live streaming e-commerce hosts
4-2 Essential qualities for live-streaming e-commerce hosts
4-3 Shaping the image of live-streaming e-commerce hosts
Chapter 5 Setting up a live-streaming e-commerce scene
5-1 Preparing and Setting Up Live Streaming Equipment
5-2 Live stream material prep
5-3 Setting up a live stream scene
Chapter 6 Implementing live-stream e-commerce
6-1 Live streaming process design and script design
6-2 Live stream pre-promotion
6-3 Live stream content management
6-4 Building up fans in the live stream
Chapter 7 Live Stream Performance Analysis
7-1 Live stream monitoring
7-2 Live Stream Performance Analysis
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