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Internet marketing

Last update time：2026-07-06 10:31:57 · Referenced1times

'Internet Marketing' is a core professional course for e-commerce students. The course starts from the needs of corporate online marketing roles, combining basic marketing knowledge with today's new interactive and content marketing models. It covers marketing theory, online marketing theory, tools, strategies, plans, and more. The goal is to help students master essential online marketing theories, the main operations of popular digital marketing tools, various copywriting techniques, and the framework of online marketing plans, providing a solid foundation for careers in online store management, digital marketing, and new media.
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Chapter Course Task Survey Information
Chapter 1 Basics of Online Marketing
1-1 Introduction to Online Marketing
Course 1-1 Introduction to Internet Marketing (12:04)
Task 1-1 Introduction to Internet Marketing
Survey 1-1 Introduction to Internet Marketing
Information 1-1 Introduction to Internet Marketing
1-2 Understanding E-commerce Companies and Marketing Positions
Course 1-2 Understanding E-commerce Companies and Marketing Positions (09:05)
Task 1-2 E-commerce enterprise and marketing position cognition
Survey 1-2 Understanding E-commerce Companies and Marketing Positions
Information Survey Report on the Status of E-commerce Talent in China
Information 1-2 Understanding E-commerce Companies and Marketing Positions
1-3 Marketing Basics: Choosing Products
Course 1-3 Marketing Basics: Choosing a Product (08:43)
Task 1-3 Selection of products based on marketing
Survey 1-3 Marketing Basics: Choosing a Product
Information 1-3 Marketing Basics: Choosing a Product
1-4 Marketing Basics: Price
Course 1-4 Marketing Basics: Pricing (07:04)
Task 1-4 Price of Marketing Basis
Survey 1-4 Marketing Basics: Pricing
Information 1-4 Marketing Basics: Pricing
1-5 Marketing Basics: Channels
Course 1-5 Basics of Marketing: Channels (09:42)
Task 1-5 Channels of Marketing Foundation
Survey 1-5 Marketing Basics: Channels
Information 1-5 Marketing Basics: Channels
1-6 Basics of Marketing: Promotion
Course 1-6 Marketing Basics: Promotion (08:24)
Task 1-6 Basic Marketing Promotion
Survey 1-6 Marketing Basics: Promotion
Information 1-6 Marketing Basics: Promotion
Chapter 2 Online Marketing Promotion
2-1 Building an Official Website for Social Media Marketing
Course 2-1 Building Your Official Website for Social Media Marketing (08:05)
Task 2-1 from the media marketing to build the official website
Survey 2-1 Building Your Official Website for Social Media Marketing
Information 2-1 Building Your Official Website for Social Media Marketing
2-2 Self-media Marketing: Setting Up an Official Weibo
Course 2-2 Social Media Marketing: Setting Up an Official Weibo (07:23)
Task 2-2 Official Microblog Launched from Media Marketing
Survey 2-2 Social Media Marketing: Setting Up an Official Weibo
Information 2-2 Social Media Marketing: Setting Up an Official Weibo
2-3 Self-Media Marketing: Setting Up and Running a WeChat Official Account
Course 2-3 Social Media Marketing: Setting Up and Running a WeChat Official Account (10:41)
Task 2-3 Establishment and Operation of WeChat Public Number from Media Marketing
Survey 2-3 Social Media Marketing: Setting Up and Running a WeChat Official Account
Information 2-3 Social Media Marketing: Setting Up and Running a WeChat Official Account
2-4 Soft Article Marketing in Social Media Marketing
Course 2-4 Soft Content Marketing in Self-Media Marketing (05:31)
Task 2-4 Soft Text Marketing from Media Marketing
Survey 2-4 Soft Content Marketing in Social Media Marketing
Information 2-4 Soft Content Marketing in Social Media Marketing
2-5 Video Marketing in Social Media
Course 2-5 Video Marketing in Social Media Marketing (05:15)
Task 2-5 Video Marketing from Media Marketing
Survey 2-5 Video Marketing in Social Media Marketing
Information 2-5 Video Marketing in Social Media Marketing
Chapter 3 Online Marketing Planning
3-1 Writing a planning proposal and an event planning proposal
Course 3-1 Writing a Planning Proposal and Event Planning Proposal (10:02)
Task 3-1 Planning and Activity Planning Writing
Survey 3-1 Writing a Planning Proposal and Event Planning Proposal
Information 3-1 Writing a Planning Proposal and Event Planning Proposal
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